consumerbehavior相关论文
Fifty-nine percent of purchases are unplanned before consumers enter the store.Thus, this study examines the effect of t......
The aim of this study is to deepen the understanding of luxury counterfeit consumption by using the theories of brand.Th......
Practitioners and academics alike recognize the relevance of cause-related marketing(Andrews et al.2014).From a traditio......
People assess business “offerings” in alignment with a given set of criteria established from their own perspective.Th......
Research Question The prevalence of counterfeit goods poses a significant threat to legal global business(Naim,2005,Rand......
People assess real-time events by relying on knowledge and experience accumulated in a conceptually referenced framework......
With the development of the Internet technology and communication technology,and the popularity of handheld mobile equip......
我校《消费心理学》课程实施双语教学共有三年,对该课程2005年、2006年、2007年的双语教学的课堂教学效果进行了三次问卷调查,本文......
The Empirical Study of Consumer Purchase Decision Based on the Double-entry Mental Accounting Theory
The double-entry mental accounts recorded positive effect payment from the consumer to pay in order to gain the nega......
